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Go Seoul 2022

Welcome to Seoul — a city where pop culture, fashion, art and food come together to create an exciting atmosphere unlike any other! Seoul is a destination that will excite, amaze and captivate you.

The southern part of the riverbank is home to many museums, palaces and other cultural sites. In addition to world-class shopping and dining, Seoul offers many activities that are sure to delight visitors of all ages. Hike up Namsan Tower for incredible views of South Korea’s capital city or visit one of Seoul’s theme parks for some family fun.

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Things to do

Lotte World Adventure Hop on a Cruise Overnight Shopping

What to do

Bibimbap Tteokbokki Samgyetang

Unique Experiences

Seoul Street Art Festival Korean Tea Culture Traditional Handicraft

Discover Seoul

Explore the rich and exciting culture of seoul

100-101 JONGRO-GU, SEJONG DAERO 172K

Gwanghwamun Square

Gwanghwamun Square is a national landmark located in the heart of Seoul, with a statue of King Sejong the Great at its center. In front...

hongik-ro, mapo-gu

Hongdae (Hongit University Street)

A neighborhood known for its youthful and romantic ambience, underground culture, and freedom of self-expression, Hongdae hosts...

04566 281 Ueljiro, Jung-Gu

Dongdaemun Design Plaza

Dongdaemun Design Plaza (DDP) is the newest and most iconic landmark of the Korean design industry. Located at the...

Namsangongwon-gil, Yongsan-gu

Namsan Seoul Tower

Since opening to the public in 1980, it has become a much-loved Seoul landmark. The tower's main attractions include...

Jongno-gu, Seoul

Bukchon Hanok Village

Bukchon Hanok Village reflects 600 years of Seoul's history. In recent years, the charms of traditional hanok have been receiving increased attention...

Sajik-ro, Jongno-gu

Gyeongbokgung Palace

Gyeongbokgung which is translated as "greatly blessed" is the largest and most majestic of the five ancient palaces...

Things to do

Jump into an adventure you'll never forget

The Blue House

The blue house, where you can see the history and footsteps of the president of the Republic of Korea, was reborn as a tourism resource representing Seoul in May 2022. It takes about an hour and a half to see the main building of the Blue House, the presidential residence, the Yeongbingwan(Reception Hall), and the Chunchugwan. Reservations for viewing can be accepted through the website, and regular events and performances will also be held.

Suggested accomodations

Lotte Hotel World

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Seoul Hiking Tourism Center

Seoul, a city surrounded by mountains, is the best city for hiking. Go up the mountain by renting equipment at the hiking and sightseeing center in the heart of Seoul.

Suggested accomodations

Hotel Skypark Myeongdong III

Book Hotel

Unique Experiences

Experience the uniqueness of Seoul

Seoul Street Art Festival

Seoul Street Art Festival, formerly the Hi Seoul Festival, is held throughout Seoul...

Korean Tea Culture

Korean Tea Culture Park was established in honor of Boseong's specialty drink and...

Make your own traditional handicraft

Learn how to make beautiful, intricate knots called maedeub, weave together traditional...

Watch a Non-verbal live performance

Nanta is based on the rhythm of the samulnori (traditional Korean percussion quartet) and is a...

Music at the Royal Palace

Starting from May 4 until October 13, ｢Music in the Royal Palace｣ will be held at...

A Hanbok Experience

To complete your Seoul experience, be sure to try the hanbok, the traditional clothing of Korea...

Local Delights

Embark on a gastronomic adventure and give your taste bud a wake up call

Handpicked Promotions

Jump into an adventure you’ll never forget

Everland

Enjoy the huge choice of rides and attractions at one of the world's largest and best theme parks.

Lotte World

Discover shows, Jungle Adventure and rides such as Drunken Basket, Atlantis, Gyro Swing, Camelot Carousel, Flume Ride and more with your Lotte World ticket

Hanbok Rental near Changdeok Palace by Dorothy Hanbok

Enjoy Dorothy Hanbo's fun hanbok experience at a convenient location near shops at Changdeokgung Palace, Bukchon Hanok Village, and Gyeongbokgung Palace