Discover Seoul Like Never Before
Brimming with delicious mouth-watering food, exciting attractions, rich culture, and remarkable shopping spots, Seoul is definitely riding a wave of creativity from fashion to food and architecture to art. A future-proof city that still treasures its distinctive past, be surprised by a variety of unique experiences that await you at every corner.
Explore the rich and exciting culture of Seoul
100-101 Jongro-gu, Sejong-daero 172k
Gwanghwamun Square is a national landmark located in the heart of Seoul, with a statue of King Sejong the Great at its center. In front of the statue, the main inventions from King Sejong's reign are on display, including the hangeul alphabet and scientific instruments such as a sundial, rain gauge and celestial globe. A nearby gallery tells "The Story of King Sejong," featuring a variety of materials and artifacts portraying the life and achievements of the great man himself.
DONGDAEMUN DESIGN PLAZA
04566 281 Euljiro, Jung-gu
Dongdaemun Design Plaza (DDP) is the newest and most iconic landmark of the Korean design industry. Located at the center of the Dongdaemun area, the DDP will serve as a key venue for design-related shows and conferences, exhibitions, and other events and gatherings. Designed by world renowned architect, Zaha Hadid, DDP is the world's largest atypical architecture. The DDP is comprised of five halls: Art Hall, Museum, Design Lab, Design Market, and Dongdaemun History and Culture Park.
Hongdae (Hongik University Street)
A neighborhood known for its youthful and romantic ambience, underground culture, and freedom of self-expression, Hongdae hosts a variety of unique cafes, cozy galleries, accessory stores, fashion shops, live cafés and clubs, art markets, and gourmet eateries. These unique places plus the cultural events, street performances, and festivals held here makes it one of the most exciting town in Seoul. Special streets such as ateliers' street (lined with private institutions for art students preparing for university entrance exams), Picasso's Street, and Club Street are also must-go places if you’re hoping to fully experience the Hongdae area.
NAMSAN SEOUL TOWER
Since opening to the public in 1980, it has become a much-loved Seoul landmark. The tower's main attractions include multi-colored digital art projected onto the tower at night, a digital observatory, a roof terrace, the HanCook restaurant, the n.Grill restaurant, and the Haneul (Sky) Restroom. Namsan Seoul Tower's mountain surroundings on Namsan Mountain have made it a popular place to unwind for locals and tourists alike.
BUKCHON HANOK VILLAGE
Bukchon Hanok Village reflects 600 years of Seoul's history. In recent years, the charms of traditional hanok have been receiving increased attention. With recently-opened hanok galleries, craft workshops and hanok restaurants, a new kind of hanok culture is developing in Bukchon Hanok Village. Every nook in this village seems to contain traces of history and young Koreans are re-discovering their pride for hanok through visits to Bukchon.
Gyeongbokgung which is translated as "greatly blessed" is the largest and most majestic of the five ancient palaces that remained in Seoul today. The premises were once destroyed by fire during the Imjin War, however all of the palace buildings were later restored under the leadership of Heungseondaewongun during the reign of King Gojong (1852-1919). And while you're there, be sure to watch The Royal Guard-Changing Ceremony as it is a great opportunity to experience a rare traditional scene in Korea. The guards' splendid costumes, with their brilliant primary colors, are a real pleasure to see. Make sure to also stroll around the palace and enjoy the beauty of Korean palaces following the ceremony.
THINGS TO DO
Jump into an adventure you'll never forget
FEEL THE THRILL & EXCITEMENT
Lotte World Adventure is a major recreation complex located in downtown Seoul. It consists of Indoor Adventure, the world's largest indoor theme park, an outdoor theme park called Magic Island, a luxury hotel, the Korean Folk Museum, shopping malls, department stores, sports facilities and a movie theater, all in one place.
138-220 240, Olympic-ro, Songpa-gu
NIGHTSCAPE IN THE HEART OF THE CITY
Enjoy spectacular views of the Hangang on themed cruises with live magic and delicious food, guaranteed to create unforgettable memories. There are also seasonal events including a flower cruise in spring and a migratory bird cruise in autumn. The cruises have different themes, including a pirate theme and a K-Culture cruise for Hallyu fans, allowing passengers to enjoy live performances and fine dining as they admire the scenery.
Hangang Cruise Quay, 280, Yeouidong-ro, Yeongdeungpo-gu
Citadines Han River Seoul
RELAX & REJUVENATE THE J-BANG WAY
Located in Jung-gu near Seoul Station, Siloam Sauna is in a convenient location for travelers. The sauna uses natural, high-quality Germanium water from 300m underground. The sauna has various hot baths, sauna rooms, sleeping rooms and other subsidiary facilities for visitors.
49, Jungnim-ro, Jung-gu
K-POP Hotel Seoul Station
STAY UP FOR AN OVERNIGHT SHOPPING
Namdaemun Market is the largest traditional market in Korea with shops selling various goods. All products are sold at affordable prices and the stores in this area also function as wholesale markets. Namdaemun Market is even open overnight, from 11:00pm to 4:00am, and is crowded with retailers from all over the country.
21, Namdaemunsijang 4-gil, Jung-gu
Fraser Place Namdaemun
DANCE WITH YOUR FAVOURITE K-POP STARS
K-live, the world's first K-pop hologram performance hall invites you to a world of hallyu fantasy. Located on the 9th floor of Lotte Fiitln (롯데피트인), the hall showcases a variety of K-pop concerts using the best in hologram technology. The experience is made even more immersive with the combination of augmented and virtual reality technologies. Audiences can watch their favourite artists projected onto a 270-degree media facade, which is accompanied by a 14.2 channel surround sound system.
264 Eulji-ro, Jung-gu
Hologram K-Pop Concert
K-POP Hotel Dongdaemun
SHOP LIKE A QUEEN
Galleria Department Store features two luxury halls, EAST and WEST. Galleria Luxury Hall WEST is a store targeting young people, while Galleria Luxury Hall EAST (or Galleria EAST) offers only carefully selected high-class brands, making it a luxury department store showcasing world-famous fashion labels. Galleria EAST also provides differentiated services, capturing the attention of foreign visitors as well as locals as a prized shopping destination.
135-110 407, Apgujeong-ro, Gangnam-gu
Nine Tree Premier Hotel Myeongdong 2
Experience the uniqueness of Seoul
SEOUL STREET ART FESTIVAL (HI SEOUL)
Seoul Street Art Festival, formerly the Hi Seoul Festival, is held throughout Seoul including Seoul Plaza, Cheonggye Plaza, Seoul Museum of Art (SeMA), Seoul Station, Sejong-daero Road, Deoksugung-gil Road, and other popular areas. The Street Art Festival (Hi Seoul Festival) introduces high quality street performances for free at every corner of Seoul.
KOREAN TEA CULTURE
Korean Tea Culture Park was established in honor of Boseong's specialty drink and musical heritage. It is part of the famous Boseong green tea fields, which draw over 3 million visitors ever year. Also, the park features Korean Team Museum, and hosts a wide range of performances throughout the year at its soricheong (sori performance venue) and outdoor stage.
MAKE YOUR OWN TRADITIONAL HANDICRAFT
Learn how to make beautiful, intricate knots called maedeub, weave together traditional Korean embroidery, or learn the process of carving traditional Korean woodcrafts. You can even learn how to paint hoehw; traditional Korean paintings), make hanji (traditional Korean paper), or create dojagi (traditional Korean ceramic pots)! And don't worry if you're not artistically inclined, there'll be skilled artisans and craftsmen that will show you how it's done.
WATCH A NON-VERBAL LIVE PERFORMANCE
Nanta is based on the rhythm of the samulnori (traditional Korean percussion quartet) and is a comic non-verbal plays set in a kitchen. Nanta has been a sell-out success at the Edinburgh Fringe Festival in the UK and was also the first long-running Korean show on Broadway in New York City. The shows have been so successful that they now run at three exclusive theaters in Seoul which are equipped with special lighting and sound systems to create maximum audience impact.
MUSIC AT THE ROYAL PALACE
Starting from May 4 until October 13, ｢Music in the Royal Palace｣ will be held at Changdeokgung (Palace), Deoksugung (Palace), Gyeongbokgung (Palace) and Jongmyo (Royal Shrine). Every spring and autumn, each palace offers a wealth of cultural events to watch for both locals and foreigners who visit. In order for viewers to truly experience the beauty and original atmosphere of the palace and music, the stage, sounds and lightings have all been reduced to a minimum.
A HANBOK EXPERIENCE
To complete your Seoul experience, be sure to try the hanbok, the traditional clothing of Korea. Although hanbok is generally only worn on special occasions or during national holidays, it is growing in popularity among young couples and international visitors. The eye-pleasing combination of straight and curved lines suits all body types. Visit cultural centers to try on a beautiful hanbok for yourself!
Embark on a gastronomic adventure and give your taste bud a wake up call
Bibimbap simply translates to "mixed rice with meat and assorted vegetables". You can make endless variations to this dish depending on your preference and dietary requirements and also based on the dish/bowl it is served in.
Mok Myeok San Bang,
Namsankeibeulka 125-72 Namsangongwon-Gil
Tteokbokki is a spicy Korean "snack" food that uses thick rice noodles/cakes and a pepper sauced as its base. Most tteokbokki is usually mixed with fish cake. The spiciness varies, but typically it is one of the spicier things you can eat in Korea. The type of rice cake also varies greatly with Seoul's being typically skinny and other places have really thick ones.
Poongnyeon Rice Farm,
32, Bukchon-ro 5ga-gil, Jongno-gu
Samgyetang is Korean ginseng chicken soup. It is made of a whole young chicken stuffed with sticky rice, ginseng, jujube, garlic, and ginger. The richness of the broth depends on the style of the cook, depending on the additional ingredients that may be added. Samgyetang is usually served with salt and pepper, which is put in a small separate dish to dip the meat. It is usually served with radish kimchi while some restaurants offer regular kimchi as well.
52, Myeongdong 2-gil, Jung-gu
Sinseollo "royal hot pot" is an elaborate dish consisting of meatballs, small and round jeonyueo, mushrooms, and vegetables cooked in a rich broth in Korean royal court cuisine. The dish is a form of jeongol (elaborate chowder-like stew). It is served in a large bundt pan shaped vessel with a hole in the center, in which hot embers are placed to keep the dish hot throughout the meal.
10 Toegye-ro 36-gil Jung-gu
Pajeon literally translates as green onion pancakes. It is a Korean dish made from a batter of eggs, wheat flour, rice flour, scallions, and often other ingredients depending on the variety. Beef, pork, kimchi, shellfish, and other seafood are mostly used. If one of these ingredients, such as squid, dominates the jeon, the name will reflect that; ojing'eo jeon is 'squid jeon'.
319-40 Hwigyeong-dong, Dongdaemun-gu
Mandu are dumplings in Korean cuisine. Mandu can be steamed, boiled, pan-fried, or deep-fried. The styles also vary across regions in Korean Peninsula. Mandu were long part of Korean royal court cuisine, but are now found in supermarkets, restaurants, and snack places such as pojangmacha, bunsikjip throughout Korea.
106-ho, Royal Mansion Apartment, 245, Ichon-ro, Yongsan-gu
Jump into an adventure you'll never forget
DISCOVER SEOUL PASS
Free access to a selection of 21 tourist attractions within 24 or 48 hours, all with just one card. Be equipped with T-Money which can be topped up and refunded for any remaining balance. Freely customize your Seoul trip with this flexible admission ticket and transport card. Designed by Seoul Tourism Organization and Seoul Metropolitan Government for foreign tourists.
Discover Seoul Pass 24 Hours: MYR135
Discover Seoul Pass 48 Hours: MYR185
HANWHA AQUA PLANET 63
Marvel at the beauty of 20,000 sea creatures from over 400 species. Track the migration patterns of species in the 200 ton Migratory Tank. Visit the troublemaking and playful harbor seals during one of their four daily shows. Admire the South American sea lion and California sea lion during one of their three musical daily show. Watch real life swimmers perform an underwater mermaid show.
Enjoy the huge choice of rides and attractions at one of the world's largest and best theme parks. Feel the rush of adrenaline on South Korea's first wooden rollercoaster. Roam the 5 zones of internationally themed attractions, restaurants and shops. Calm down afterwards at the animal safari, petting zoo, bumper cars and rodeo show and many more.
One Day Ticket: MYR138
Visit one of Korea's top theme parks, within close proximity to Seoul. The two-part theme park provides outdoor thrill rides and a castle in the ‘Magic Island' area. Have fun in the exhilarating indoor attractions at the ‘Adventure' area, plus numerous parades and shows. Discover the aquarium's incredible range of over 650 marine species housed in its massive tank. Themed across 13 areas, the aquarium prides itself on being eco-friendly and free from pollution.
Daily Passport Ticket: MYR102
Daily Passport & Aquarium Ticket: MYR153
Step into the largest aquarium in Seoul with themed discovery zones housing 40,000 sea creatures. The Coex Aquarium boasts of the highest number of sharks and the largest variety of species in Korea. Enjoy various exhibitions like the unique "mermaid performance" and penguin feeding. Conveniently located in the heart of Gangnam District in Seoul.
Youth (Age 13-18): MYR72
Child (Age 3-12): MYR64
N SEOUL TOWER
Experience elevations of up to 479.7m above sea level and tower above the city and Namsan Hill. Visit the observatory and take an audio tour of the tower and city. Access the tower by foot, by bus or take the cable car for beautiful views above Namsan Park. See the famous bridge and trees covered with thousands of lover's padlocks.
Observatory Ticket Only (Adult): MYR26
Observatory Ticket Only (Child age 3-12): MYR22
Explore the rich and exciting culture of Seoul
Conrad Seoul Hotel
Grand Hyatt Seoul
Vista Walkerhill Seoul
Lotte Hotel World
Grand Hilton Seoul
Four Seasons Hotel Seoul